Corporate Values Introduction

Global Marketing Services Organization


For this project we managed the roll-out of the client's restated core values to their field sales organization (40 markets).  These are the people who don't have the benefit of being in a corporate headquarters where communication can be reinforced in the office environment. 

To make sure the organization began living the values over time, we recommended and implemented a 6-month organizational engagement effort that included working with field employees to create and showcase how they live the values everyday. 

Market Manager Skills Training

Global Marketing Services Organization


We created a learning system for market managers that helped the organization more consistently develop strategic recommendations and manage account relationships.

We developed a learning system called Drive.  The Drive branding was developed by Laura Luciano.  Our work included:

  • Training needs assessment.
  • Manager competency model.
  • Twelve e-learning skill modules.
  • Manager skills self-assessment.
  • Measurement strategy.
  • Communication plan.
  • Year-end in-person training sessions.

New Hire Orientation

Global Marketing Services Organization


We developed a 10-module e-learning system to welcome new hires and orient them to their new organization.  Each module included video welcome messages from organizational leaders that were customized for the module topic.  The modules featured:

  • A company overview.
  • Compliance and key policies
  • Organizational structure
  • Roles and responsibilities
  • Quizzes and a final knowledge check
  • A Manager Guide

Sales Force Reorganization and On-boarding

Global Consumer Package Goods Company





The challenge for our CPG client was to transition part of the company's direct salesforce to a 3rd party broker model.  Our work included:

  • Assessing learning needs for the broker.
  • Creating blended learning approaches.
  • Piloting training for a two-market test.
  • Writing e-learning for the roll-out.
  • Leading in-person training in 12 geographies.
  • Simulating a store environment.
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